Sellers can leverage Amazon Live to showcase their products and engage with customers in real-time through the following strategies:

1. Product Demonstrations: Use Amazon Live to conduct live product demonstrations, highlighting key features, benefits, and use cases. This allows potential buyers to see the products in action and get a better understanding of how they work.
2. Q&A Sesions: Host interactive Q&A sessions where customers can ask questions about the products, and the seller can provide detailed answers in real-time. This helps address customer concerns, clarify doubts, and build trust.
3. Behind-the-Scenes Glimpses: Offer customers a behind-the-scenes look at the company’s operations, product development process, or manufacturing facilities. This can help humanize the brand and create a deeper connection with customers.
4. Expert Interviews: Invite industry experts, influencers, or power users to participate in live sessions, providing valuable insights, tips, and advice related to the products or their usage.
5. Limited-Time Offers and Promotions: Use Amazon Live to announce and promote limited-time offers, discounts, or exclusive deals, creating a sense of urgency and driving sales.
6. Product Launches: Leverage Amazon Live to generate excitement and buzz around new product launches, showcasing the products and their unique features in a live, interactive format.
7. Customer Testimonials: Feature satisfied customers sharing their experiences and testimonials about the products, which can help build credibility and social proof.
8. Audience Engagement: Encourage audience participation by asking for their opinions, feedback, or suggestions during the live sessions, fostering a sense of community and engagement.
9. Cross-Promotion: Collaborate with complementary brands or influencers to cross-promote products and reach a wider audience.
10. Consistency and Promotion: Establish a consistent schedule for Amazon Live sessions and actively promote them through various channels, such as social media, email marketing, and website banners, to drive viewership and engagement.

By effectively utilizing Amazon Live, sellers can create an immersive and engaging experience for customers, showcase their products in a dynamic and interactive way, and build stronger relationships with their audience.