What does TikTok’s decision to automatically label AI-created content mean for its users? Curious about TikTok’s latest move to automatically label AI-generated content? Wondering how it will impact your TikTok experience?
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With TikTok’s new feature to automatically label AI-generated content, users can expect more transparency and accountability on the platform. The move comes as TikTok faces potential bans and sales, prompting it to take steps against misinformation. By automatically labeling AI content, TikTok aims to provide context to viewers and combat deceptive practices. This feature, developed in collaboration with the Coalition for Content Provenance and Authenticity (C2PA), will help identify AI-generated images and videos, even those created outside TikTok’s own tools. Additionally, TikTok’s partnership with the Adobe-led Content Authenticity Initiative (CAI) further emphasizes its commitment to transparent content labeling practices. Through educational campaigns with media literacy organizations like MediaWise and WITNESS, TikTok aims to raise awareness among its users about AI-generated content and how to identify it. Despite these efforts, TikTok acknowledges the potential for misuse of AI-generated content and is actively working to prevent it through strict policies and industry agreements.